Discover Why Brno is Captivating Austrian Tourists: A Blend of Contemporary Architecture, Culinary Excellence, and the Exciting Return of MotoGP!
“Brno has huge potential for Austrian visitors – it offers a unique blend of history, modern architecture, and excellent gastronomy. The city’s deep historical ties, especially notable in the 19th century during the cultural and industrial boom shared by Brno and Vienna, still resonate today. Our recent presentation in Austria highlighted the growing interest in the Moravian capital from a tourist perspective. With cultural events, new monuments, and the return of MotoGP, Brno in 2025 is definitely a destination worth exploring!” shares Markéta Valenta, Director of CzechTourism Foreign Representation in Austria.
Architectural gems and new tourist experiences
For those who appreciate architecture, the Arnold Villa tour comes highly recommended. This year, it adds to the existing quartet of villas led by the iconic functionalist masterpiece, Villa Tugendhat. The Church of St. James, home to Europe’s second largest ossuary, has recently enhanced its historical tour with a multimedia exhibition that immerses visitors in its fascinating story. Additionally, the Yellow Hill water towers, which opened last year, achieved significant acclaim by securing 2nd place in the Best Tourist Product category at the 18th annual Tourism Grand Prix. Themed cultural events on select dates will offer visitors a unique experience.
“Brno has long cemented its role as a cultural and festival hub. Our visitors truly value the rich variety of cultural and gastronomic experiences available, from prestigious festivals like Meeting Brno and Festival Planet to the ever-evolving culinary scene. This year, we are committed to blending traditional attractions with new offerings to captivate both first-time visitors and those who love returning to Brno,” adds Linda Jelínková, head of the Brno Tourism Department.
Jewish heritage and historical links with Vienna
The press conference was followed by a presentation on Brno’s Jewish roots in architectural and industrial heritage, highlighting key stages and monuments related to the Löw-Beer and Tugendhat families, paired with a screening of the documentary Moravian Manchester. This documentary by Czech Television explores the textile production that transformed Brno into a modern European metropolis in the 19th century, showcasing the inspiring connection between Brno and Vienna.
“The interest shown in this presentation underscores a growing trend: over 40% of Austrian tourists seek out monuments and historical sites when visiting Czechia. The historical connections and mutual inspiration remain vital themes that Brno can build upon,” concludes Markéta Valenta.
